Organic Sales Double In Past Year

This growth is simultaneous to the decline in sales of non-organic products, according to Nielsen which measured the statistics of the 52 weeks to 15th August 2015.

The results show consistent growth of 3 per cent in the organic market during that period, which is double the results reported in 2014 (1.2 per cent). Meanwhile, sales of non-organic fell 1.2 per cent during the same period.

Mike Watkins from Nielsen said, “To me it is clear that brands need to look for growth through new channels and to reach out to developing categories, such as alcoholic drinks, confectionery and snacks, that offer the opportunity to capture their customer and create loyalty. Products should be affordable, accessible and achievable.”

Clare McDermott, business development director at Soil Association Certification said, “The UK’s organic market is looking immensely positive for the future. Since the beginning of the year we have had over 1,000 new product applications with Soil Association Certification and an increase of 14 per cent in the last six months in number of new applicants for organic certification.

“This is really exciting as it shows us there is a real confidence in us and in the future of organic. Brands are releasing new lines and expanding their offerings to respond to food trends and demands. Organic September is having a real impact on organic across the UK too – everyone in the industry is linking up to help consumers make small changes for a big impact. Together with recent data from Nielsen, it’s easy for us to see that organic is becoming a real pillar of UK business.”