21 February 2008, 15:16 PM
  • Mike Boyce, who owns and runs Daisy Freezer Centre in Compton, is looking to stock more ambient, chilled and frozen local products.

To help him, Heart of England Fine Foods (HEFF) is organising a Meet the Buyer event on 6th March. The products of interest are bakery, beverages, condiments, dairy, fish, meat, poultry, game, prepared foods, preserves, honey, vegetables, fruits, and salads. Successful producers will be issued with nominated space in each category sold within the store.

Mr Boyce says, “We will be altering the focus of the Daisy shopping experience, extending and almost doubling in size the space given to delicatessen goods, cheese, fresh meat, chilled items, fresh fruit, vegetables and licensed products. We will be sourcing locally where possible, introducing new and interesting product lines to excite our customers.

“We will also be including a range of everyday essential groceries, as requested by our customers. This range will complement our offer and we will be keeping a huge core selection of the freshly frozen foods that have been the cornerstone of our family business for three decades.”