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Get your free copy21 May 2012, 10:14 AM
- The National Farmers Union has launched a new PR campaign to spread awareness of British produce and its importance to the future of our economy
‘Farming Delivers for Britain’ was launched on 21st May at an event on the river Thames, with representatives sailing from the Tower Bridge to the House of Commons.
The campaign aims to highlight six key areas, including food production, looking after the environment, sustaining economic growth, cleaner energy, new jobs and better animal welfare.
Peter Kendall, president for the NFU, said, “I don’t want to dwell on the past; today is about celebrating all that farmers and growers deliver to this country and its people every day.
“But I do want to acknowledge what a tremendous turn around we have seen, certainly in the past ten years. The NFU has re-stated and, over time, re-established the case for our productive farming industry. No one now seriously doubts the need for this country to have an efficient, productive, environmentally-conscious British farming sector, or the value that it, and we as farmers and growers, can deliver on all fronts,” he added.
Jim Paice, minister for food and farming, commented, “Farming is no longer the quaint old industry which has served Britain well in the past – it is doing so much more today. Now farmers are using techniques and technology we couldn’t have dreamed of 50 years ago and in this new rapidly-growing global food market they face huge opportunities to deliver real wealth for our economy.
“Government and industry have got to work together to build on the strengths showcased today, to see farming become as efficient and forward-looking as possible so it can meet the huge food production challenge ahead,” he said.
