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Get your free copy01 October 2012, 08:42 AM
- Regional food group the Heart of England Fine Foods has launched a new delivery service
The group has teamed up with Weddel Swift Distribution Ltd to create a new consolidated delivery service which went live on 1st October. HEFF hopes the new service will strengthen the supply chain between buyers and producers and create more business for those in the fine food industry.
The scheme uses the ‘one order, one delivery, one invoice’ system, and will launch with over 2,000 product lines from local food and drink producers.
Karen Davies, chief executive of HEFF, said, “This is a very exciting time for HEFF and a great way to celebrate our 15th year of working with producers, retailers and foodservice providers. The new HEFF Delivery Service will combine the food distribution experience of Weddel Swift with the expertise of the HEFF Trading Desk to create new business for our members, particularly opening up the London market.
“HEFF is in a strong position to grow sales for local producers, regionally, nationally and internationally. Our point of difference is that we are passionate and understand the ‘local’ food industry and offer bespoke account management for those buyers looking to source from the heart of England,” she added
