Free digital copy
Get Speciality Food magazine delivered to your inbox FREE
Get your free copySugarpova is available in 12 varieties, including a wide range of shapes, flavours and textures.
The line is currently listed exclusively in Selfridges with an RRP of £3.99. It was created to appeal to the female market in particular, and has a target audience of both teenagers and adults.
Ms Sharapova said, “It has been so fun creating my dream candy line. I can’t wait for the whole world to see what we’ve made!”
Chandresh Patel, managing director of Empire Foodbrokers Ltd, which distributes the sweets, added, “We’re thrilled to have been appointed as the exclusive distributors of Sugarpova in the UK and are confident that the fun, flirty characteristics of these sweets will be an outstanding hit, whether you’re a tennis fan or not.”