Luscombe To Launch Charity Drink

The scheme, which will coincide with Breast Cancer Awareness Month in October, will be active during the three months up until Christmas. Although the company produces a wide selection of beverages, the Cranberry Crush drink was singled out because of its vibrant colour and associations with women’s health. The limited edition bottle features the charity’s pink ribbon logo.

“It’s about raising awareness. The disease is quite treatable if caught early. Many of the team at Luscombe have been touched by cancer in some form, so it’s a cause that is of personal interest to us,” says Gabriel David, owner. Depending on the success of the scheme, the company may continue production of the drink into the new year. “If we can encourage people to be more open about the issue it may in some way debunk the stigma attached to discussing Cancer. That way it’s more likely to be caught in its early stages, where something can be usually be done about it,” he explains.

Mr David is keen for retailers and other producers to also get involved in raising awareness during Breast Cancer Awareness Month. “During tight times it can be hard to convince small companies to give things away, but it is so important get the message across. We will be producing around 40 to 50,000 bottles – that’s thousands of opportunities to raise awareness,” he adds.