Is British Food Fortnight A Platform For Success?

A lot of farm shops and delicatessens around the country are getting involved in the event and many see it very positively. “We stock a lot of local and regional products, so it’s normal for us to take part in the fortnight,” explains Meril Ward, owner of Uncle Henry’s Farm Shop in Grayingham. “We have been involved for the last two years and it’s always been a success. We have had more people coming through the door and asking questions about British food.”

To be successful, Ms Ward recommends making some effort. “We put decorations in the shop and offer information on producers. We do a lot already during the year, but the fortnight is the opportunity to do even more.”

Andy Parritt, owner of the Purely Cornish Farm Shop in Looe, agrees, “We have got the posters up in the shop and we do our best to promote the event. The first thing customers see when they come in the store is a big poster that reads, ‘I Love British Food’.”

On the downside, Mr Parritt regrets a certain lack of communication with the organisers. “I haven’t had any email or correspondence with British Food Fortnight for more than a month. I might have missed something, but most retailers are just coming out of the summer period when they are very busy, so there’s a need for several reminders.” Overall, however, he believes the fortnight is a great idea. “Anything that gets people interested in local food is a good thing and need our support.”

But, certain retailers choose not to take part in the event. For example, Ian Taylor, who owns the Yorkshire Deli in Ilkley, says he prefers promoting British food all year round rather than just focussing on two weeks. “We’re not doing anything special for the fortnight because we’re always encouraging people to eat British. Obviously, this event can’t do any harm, but it’s important to eat local everyday – and I think people start to realise that.”