Great British Food Magazine Launches Love Your Deli Campaign

16 January 2015, 09:31 AM
  • The magazine has launched a year-long campaign in order to encourage consumers to show support for their local independent food retailers
Great British Food Magazine Launches Love Your Deli Campaign

Supported by deli owner and pig farmer Jimmy Doherty, Love Your Deli will see celebrity columns and features focus on delis, farm shops and food halls, and the twitter hashtag #loveyourdeli invite retailers to tweet about promotions and events every Friday.

Consumers will be encouraged to tweet about independents they plan to visit over the weekend.

Natasha Lovell-Smith, editor of Great British Food said, “Delis and farm shops play a vital role in promoting our food heritage; they offer so much more than being simply a place to buy your groceries, and I’m so excited about sharing their inspiring stories with our readers.

“These fantastic stores provide an irreplaceable and personal service and ought to be a weekly destination for food lovers. But like many independent retailers, they are often hit by high rents and strong competition. We’re hoping our Love Your Deli campaign will encourage foodies to actively seek them out.”

To find out how you can get involved with the Love Your Local Deli Campaign, please contact Owen Cook via owen.cook@aceville.co.uk 01206 505939 or Nathan Kliber via nathan.kliber@aceville.co.uk 01206 505424.

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