Frozen Food Market On The Up

“I am delighted to see the market grow as more consumers turn to frozen food, understanding the benefits of minimal waste, great value and freshness,” said Brian Young, director of the British Frozen Food Federation (BFFF).

Some retailers are now looking to invest in the developing trend.

“Our shop has only been open for one year, but the frozen food sector is certainly an area we are looking to expand into, especially after hearing how lucrative it is,” said Tracy McCullough, director of Praze Fine Foods, Glossop.

“Our customers would be happy to pay extra for quality frozen goods, so there’s definitely a niche in the market for them,” she added.

However, not all retailers are convinced about the sales scope.

“When we first started the business we had a range of frozen foods but, because we rely so much on passing trade, it didn’t really take off,” said John Smith from the Urban Deli, Sheffield.

“The shop is quite a distance from the main retail strip, so it wasn’t convenient for people to buy frozen food. Our customers want easy, takeaway food to eat immediately, ” he added.

“However, we’re in the process of setting up online so we’ll probably look at delivering frozen food through this outlet,” said Mr Smith.