Food & Drink Expo 2010 – An Event Not To Be Missed

– and will be packed with a multitude of inspiring features that promise to make it an event you won’t want to miss.

Running over four days from 21-24 March at Birmingham’s NEC, the show will play host to hundreds of top speciality food and drink suppliers from the UK and abroad, who will be exhibiting thousands of the very latest products and services for the fine food and drink sector.

Food & Drink Expo is the trade show for the whole of the food and drink industry and will have something for everyone – retailers, wholesalers, restaurant operators and manufacturers. It will cover every food category imaginable, including bakery, dairy, meat and fish, soft drinks, and beer, wines and spirits, providing a unique and unparalleled opportunity for buyers from all corners of the fine food market to meet and negotiate with leading suppliers and hear the views of experts in their fields.

As well as boasting more than 600 exhibitors under one roof, Food & Drink Expo will offer a range of exciting features specially designed to help visitors to get the most out of their trip to the show.

In the Food & Drink Expo Business Briefing Theatre there will be series of thought-provoking panel debates on the hottest issues gripping the industry. Sessions will include: ‘Prudence over provenance – has the recession changed the way we eat forever?’, which will be discussed by: Asda corporate affairs director Paul Kelly; Soil Association commercial director Jim Twine; Leon Restaurants founder and CEO Henry Dimbleby; and TNS Worldpanel communications director Ed Garner.

Full details of all panel discussions taking place in the Business Briefing Theatre are available on the Food & Drink Expo website at www.foodanddrinkexpo.co.uk.
Other Live Events at the exhibition include the Tasting Theatre, where visitors from all parts of the industry can sample fine food and drink in the company of knowledgeable product experts and sommeliers.  Restaurant operators, meanwhile, will be able to meet top chefs face-to-face in the Chefs Live area of the show. Visitors will have the opportunity to learn the secrets of their success and even pick a new menu to shake up their kitchen.

Food & Drink Expo will co-located with no fewer than seven other exhibitions: Foodex, Café+, Baking Industry Exhibition, Convenience Retailing Show, International Forecourt & Fuel Equipment Show, Off Licence Show and the brand new Food & Drink Logistics Show.

All will offer visitors the chance to take in hundreds of stands packed with innovative products and services, while enjoying features such as the NFMFT competition to find the country’s best sausage, pie and burger (21 March) and the Campden Innovation Day@Foodex, where the UK’s leading food and drink research body will showcase its latest research (22 March).

If you run a café business, you won’t want to miss Café+ Live, where top players in the market will offer honest and impartial advice on how to grow your food-to-go offer. Don’t forget to stop by the Bakery Industry Exhibition’s fully functioning bakery, which will be producing exciting new products as well as old favourites.

Food & Drink Expo and its sister shows offer everything a speciality and fine food buyer could want to find – and all under one roof. Whether you are a retailer, wholesaler, a restaurant operator or a manufacturer, if you go to just one trade show in 2010 make sure it’s Food & Drink Expo, the event for the whole of the food and drink industry.

Find more details at www.foodanddrinkexpo.co.uk.