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Get your free copy04 March 2013, 10:17 AM
- Britons spent more money than ever on Fairtrade products in 2012 thanks to an increased interest in provenance
Estimated sales reached £1.57 billion, a 19% increase on 2011 and 25 times what was spent ten years ago.
The increase is thought to be down to several chocolate producers switching to Fairtrade ingredients, and a wider awareness of food traceability.
Michael Giney, CEO of The Fairtrade Foundation, said, “Fairtrade sales continue to confound expectation in the midst of the current tough economic climate. The UK public have developed a lasting appetite for food and goods traded on fairer terms with producers, and forward thinking businesses are responding energetically to this by providing a wider range of products.
“Together – producers, businesses and the UK public – we hold incredible power to deliver even greater impact and wider change.”
