EBLEX Upgrades Meat Purchasing Guide App

It also includes links to videos of detailed cutting demonstrations and to all of EBLEX’s videos featuring Nigel Haworth, Michelin-starred chef. Once an order has been placed, retailers will receive links to step-by-step instructions for cutting the meat.

Dick van Leeuwen, business development manager for EBLEX said, “Our aim in developing the enhanced Meat Purchasing Guide app is to make it an essential tool for everyone in the industry. We have collaborated closely with BPEX to include a wide range of pork products and this will undoubtedly benefit meat buyers and suppliers.”

“The app’s greatest asset is its efficacy to anyone working in the meat industry: it is brilliant for buyers because they can tell their supplier exactly what they want in terms of specification and level of trim, and sales people can use the app when they are visiting customers to refer to particular cuts and primals.

“There are obvious benefits for product development teams: it provides a great training tool for staff who are new to the industry, it enables catering butchers to expose chefs to new cuts and ideas and it can help exporters showcase their beef, lamb and pork products to overseas markets.”

Tony Goodger, BPEX foodservice trade sector manager said, “The Meat Purchasing Guide app is a great example of industry innovation and we were only too happy to get involved. The app includes a variety of pork cuts from a Carvery Roast to Pork Osso Bucco, and means that buyers can now easily and conveniently place their entire red meat order at the same time.”

The app has been created for use with Android and iOS devices and can be downloaded from Google Play and the App Store.

Google Play:  www.play.google.com/store/apps/details?id=uk.co.d2digital.dpm.meatpurchasing
Apple iTunes: www.itunes.apple.com/gb/app/meat-purchasing-guide/id614593168?mt=8