Free digital copy
Get Speciality Food magazine delivered to your inbox FREE
Get your free copyThe retail operation will be located alongside a new Waitrose store and will open this summer.
The Great Cornish Food Store will aim to promote understanding of the value of buying local – how it impacts community, economy and environment – in its 5,000 square food space seven days a week.
The focus will be on fresh produce and strong service from a team selected by Ruth Huxley, managing director of Cornwall Food & Drink, which includes Angie Coombs, former general manager of the Duchy of Cornwall Nursery and Café; Paul Ripley, Michelin-starrred chef; Claire Vickers, former head of marketing at Jamie Oliver’s Fifteen Cornwall.
Philip Warren and Son will be overseeing the meat offering, sourcing produce from Cornish farms with traditional methods of maturing and butchery.
Ruth Huxley of Cornwall Food & Drink said, “This is a fantastic opportunity to add a whole new dimension to our ability to celebrate and showcase Cornwall’s outstanding food and drink industry. For the first time, a comprehensive range of local produce will be available to people literally as they go about their regular supermarket shop, opening up tremendous new possibilities for the brilliant food and drink suppliers on our doorstep and new opportunities for shoppers who currently find it difficult to source all the local produce they would like.”
Chris Reynard, recently appointed Waitrose branch manager said, “Cornwall Food & Drink’s expertise and passion will be invaluable in helping to showcase the outstanding quality food and drink available from the region. We are looking forward to working together to create a real food lovers’ destination, which can help encourage more people to visit and shop in Truro.”