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Get your free copy05 November 2012, 11:38 AM
- A new report has revealed a decline in confectionery sales over the last year in the UK
For the 36 week period up until the beginning of September, sales were 1.3% less compared to the same period in 2011, said the report by SymphonyIRI.
The average price of confectionery is also increasing, although much more slowly than other food categories.
This drop in sales goes against predictions that consumers would buy more sweets because of events such as the Diamond Jubilee and the Olympics.
Tim Eales, director of strategic insight at SymphonyIRI, said, “As price inflation continues and incomes are squeezed, shoppers are forced to cut back on non-essential items. In the past we have always seen them save a little for a treat but now even the treats are being rationed. This may be combined with a desire by consumers for a healthier lifestyle.”
