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Get your free copy12 January 2012, 15:05 PM
- Britain's biggest retailer, Tesco has revealed a decline in sales over the Christmas period.
Other top British retailers have also posted lacklustre results over the festive period. These poor results came despite heavy discounting in the run-up to Christmas.
However online shopping is helping some retailers break records with John Lewis, Debenhams and Marks and Spencer reporting substantial increases in their online sales.
Ellen Flood, retail expert from Shopow says, “What we will see this year is the evolution of the high street with leading retailers changing their approach, and in many cases their product lines, to reflect the tastes of the modern shopper.
As more people are become internet savvy, retailers will need develop and improve their online offerings and to embrace the Social Shopping phenomenon which is gathering pace.”
Ms Ellen concludes, “The internet is developing as a key element of the retail landscape. Online shopping offers shoppers an incredible amount of choice, convenience and savings.”
“Social Shopping makes the online shopping experience more meaningful as people interact with their friends to share purchases they have made, likes and dislikes and, most importantly, great deals and discounts. Plus it adds an element of fun to the online shopping experience,” she says.
