Calls for Stronger Retailer and Grower Alliances

Issues discussed included the requirement for more collaboration, a stronger sense of a joint approach, and improved teamwork in the interests of consumers.

Jack Ward, chief executive of British Growers Association said, “UK producers are some of the best in the world and are trusted by UK consumers. In particular, new product development, new varieties, new techniques for producing crops like cherries and adopting the new LEAF marque, have helped put UK producers at the forefront of fresh produce production. This makes a great supply base responsible for helping to deliver 60% of the UK’s fresh produce.

“Growers want to feel on the same side as the retailer as they believe that, as a team, they can deliver the optimum customer proposition. We have a great industry, with some great natural advantages and great people equipped with some great technology but we need to work towards more collaboration to take advantage of these opportunities.

“Everyone I talk to is aware of the challenges facing the UK retail sector. Changing shopping habits, new entrants to the market and greater emphasis on quality and value. There is a strong sense that if the supply chain is going to succeed there needs to be a much stronger partnership from retailers to producers.”

“The real goal is winning customers and a team working together is more likely to succeed than one working against itself.”