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Get your free copy25 July 2017, 06:30 AM
- Retail display and packaging specialist WBC shares its top visual merchandising techniques to help propel sales during the busy festive trading period
GOOD COMMUNICATION
Effective signage allows you to get across messages such as price, special promotions and product information to your customers without saying a word. You’d be surprised at just how many customers are put off by having to ask for the price of a product, and during busy times you can lose customers due to higher competition.
KEEP IT SIMPLE
Put together key capsule collections that include your feature products and display them separately from others. Whether it’s a collection of your finest jams packaged beautifully in jar bags or Christmas hampers full of goodies, make sure your products stand out and sit together as ‘gifts’ in an in-store hotspot. Don’t forget, hampers can be a great way to spring clean slow-moving lines.
ENCOURAGE IMPULSE PURCHASES
Place price-conscious products such as bottle gift bags, branded wine accessories or gift-wrapped chocolates on the way to the till to tempt your customers into increasing their order value.
USE YOUR SHOP WINDOW
Whether you go all out or minimal, use props and design features from your products to make sure you set yourself apart from the competition.
INCREASE BRAND AWARENESS
Add a touch of luxury with branded gifting and make sure your customers remember your name for years to come. Here at WBC we can brand everything from wooden boxes to promotional bags, gift cartons and ribbons, and with the likes of Harrods and Fortnum & Mason on our books, we can safely say we do it pretty well!
