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Instagram is alive with examples of how Tracklements are adding flavour to a multitude of different dishes and mealtimes.” Getting the balance between offering those classic, comforting flavours that everyone knows and loves and injecting some innovation into the market is one that has been considered by many brands. Tomato ketchup, for example, is a core staple of many households, and while it stands alone in its classic form, there is room for new flavour combinations to add a new twist. This concept is core to the 2 Fingers brand, which produces revamped versions of the classic tartare sauce. Founder Rick Panesar identified a gap in the market for a premium chunky tartare sauce, and his innovative flavours on offer include Creole and Wasabi. “The food scene and culture in the UK has been changing and evolving over the last 20 years or so. Before that it was in a state of inertia. As Brits, we have been known to be quite stuck in our ways and eating habits,” he says. “Our new range of tartare sauces aims to revive the lost craft of tartare sauce, making it a well-respected, stand-alone condiment in its own right. Tartare sauce is a very versatile condiment and works well with Southern Fried Chicken, Tempura Vegetables and Samphire Pakoras, as well as an ingredient in a potato salad or slaw.” Healthy credentials The recent emphasis on health and wellness in recent years has also led to an increased desire for healthier alternatives to classic condiments for many consumers. Keeping shelves stocked with products made using quality ingredients and no added sugar or preservatives ensures specialityfoodmagazine.com 37 TRACKLEMENTS SWEET MUSTARD KETCHUP A combination of smooth and whole grain mustards, it can be partnered up with sandwiches, salads and meat dishes. tracklements.co.uk MUTINY PEAT WHISKY & HONEY MUSTARD Made in England, this mustard has a smoky element due to the whisky, and works well with meat and cheeses. mutinyfoods.com 2 FINGERS WASABI CHUNKY TARTARE SAUCE Created using fresh British wasabi, and the ideal accompaniment for tempura vegetables or seafood. eat2fingers.com COTTAGE DELIGHT ROAST RED PEPPER SAUCE Full of Spanish roast red peppers with Dijon mustard and rich garlic added for a fresh yet tangy flavour. cottagedelight.co.uk HUNTER & GATHER AVOCADO OIL MAYONNAISE Made with 100% natural ingredients and eight avocados used in every jar for a source of healthy fats. hunterandgatherfoods.com POTTS’ PARTNERSHIP CHILLI HOT HORSERADISH & MUSTARD A hot horseradish combined with wholegrain mustard and chilli for some extra bite. pottspartnership.co.uk that these needs are met. Hunter & Gather has an award-winning array of condiments, including its Avocado Oil Mayonnaise, that caters to people with a range of needs, including vegan, gluten-free, keto and paleo dietary requirements. Co-founder Amy Moring explains that consumers are becoming more aware of the ingredients used in products and are making more conscious choices. She says, “Consumers are starting to understand the impact poor quality fats have on their health, and with mayonnaise being mostly made from oil/fat, choosing a healthier oil such as avocado is key. We also avoid any sugars, chemical preservatives or unnecessary fillers or bulkers. This means we are suitable for multiple lifestyles, such as paleo and keto, which conventional mayonnaise is not. It’s massively important for people to have choices; we live in a busy world and whilst many would love to be able to make fresh mayonnaise at home for their family, time does not allow. We provide a simple, homemade recipe that has no ingredients you cannot pronounce.” The brand recently added a plant-based mayonnaise option to the range, which Amy explains was created specifically with consumers with allergies at the forefront; “I personally am intolerant to egg yolk, so it seemed like a great idea to launch a top 14 allergen-free mayo, that also utilised real food ingredients and 100% avocado oil. I think for those that are intolerant or allergic to milk or eggs, the label ‘plant-based’ provides them a sense of confidence that a product will be suitable for them.” GOING THE EXTRA MILE How to offer added value to fine food customers We know that consumers love recipe cards from their trusted specialist retailers which is why we’ve invested in creating printable POS on trade.tracklements.co.uk/ downloads, giving lots of uses for Tracklements. From cheese pairing ideas to recipe inspiration, we hope it’s a great resource for our customers. We aim to make our trade website as helpful as possible for specialist retailers, to help them sell more condiments and make more money Guy Tullberg, MD at Tracklements Hawkshead Relish has produced a cookbook featuring a variety of recipes using their products: We have had some lovely feedback from customers, saying that they have got creative using condiments in their cooking. My whole point was that we all have these jars in our fridges and cupboards and they are treasure troves of taste and flavour, and incorporating a spoonful here and there into dishes can make all the difference Maria Whitehead, director at Hawkshead Relish It is vital that all our condiments havemultiple uses, sowhen we are developing a newflavour we think carefully about how it will be used and ideas for recipes and serving suggestions MARIA WHITEHEAD, DIRECTOR, HAWKSHEAD RELISH