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Kindness counts Community is at the heart of Ahmad Tea’s business philosophy. In fact, with every cup of tea made, the company’s mission is to create positive change by bringing communities together. This means donating 20% of profits to charity – spreading kindness to people who need it most – from helping communities in Niger access clean water to funding the building of a fully equipped hospital in Sri Lanka. (source: Tastewise Insights, March 2020 ) in the month to mid-March, a trend that is set to continue as people strive to stay healthy and ward off illness. A caring cuppa The newNatural Benefits range fromAhmad Tea, a collection of herbal and green tea infusions with added vitamins and botanicals, has been specially crafted to meet this demand, supporting consumers in their quest to feel good and stay nourished. As Dominic Marriott, tea taster at Ahmad Tea’s UK HQ explains, “These are unprecedented times, with increased consumer desire to stay fit and healthy creating huge demand for wellness teas around the world. Factors such as rising stress and anxiety have meant consumers are looking for easy ways to stay nourished and feel good. “Our new Natural Benefits blends not only deliver the exceptional taste experience that consumers have come to expect fromAhmad Tea, but also give people a helping hand when it’s needed most.” Boasting six all-natural premium blends from Immune – a blend of lemon, ginger and turmeric with added Vitamin C to support the immune system, to Energy – grapefruit, mate and guarana seed with Vitamin B6 to reduce fatigue, or Sleep – camomile, honey and lavender with passion flower to relax and unwind, the brand’s innovative new range is created to care. Marriot continues, “Our research found that the majority of consumers (64%, source: Mintel Tea and other hot drinks report, July 2019 ) are looking for hot drinks to meet different needs at different times of the day, so for us it was really important to create a range that supports people at all times of the day, whether they need a morning energy boost or an evening relaxer. “Using our three generations of tea blending experience, we’ve worked hard to produce some really exciting, delicious flavour combinations using the highest quality natural fruit and herbal ingredients, with added fortifying vitamins and botanicals.” H aving earned a reputation as one of the finest tea brands in the world, it’s fair to say that Ahmad Tea – the UK-based family-owned tea company – understands a thing or two about the power of a good brew. Tea has the ability to bring people together, to comfort and unite, and in the ‘new normal’ we find ourselves in, this has never beenmore poignant. A healthy shift The advent of Covid-19 has created a monumental shift towards health and wellness around the world. Demand for functional food and drink is at an all-time high, according to The Grocer ’s Functional Food & Drink Category Report, May 2020, as consumers prioritise their wellbeing, from improving sleep to boosting energy. Immunity in particular has taken the limelight. Interest in immune- boosting ingredients rose 66% 11 SPOTLIGHT ON: AHMAD TEA @specialityfood With a monumental shift towards health & wellness around the world, meet the family-owned UK tea company who understand that caring counts Our newNatural Benefits blends not only deliver the exceptional taste experience that consumers have come to expect fromAhmad Tea, but also give people a helping hand when it’s neededmost With more than half the UK population struggling to sleep during lockdown (source: Ipsos Mori, June 2020 ) getting a good night’s sleep is more vital than ever. Created by top tea masters, the new Natural Benefits Sleep infusion from Ahmad Tea is a luxurious blend of flowers, honey and lemon balm to unwind and de-stress. 100% natural and caffeine-free, the infusion combines calming camomile with fragrant lemon balm and soothing lavender and passion flowers for the perfect bedtime brew. SPOTLIGHT ON SLEEP 6 NEW NATURAL BENEFITS BLENDS FROM AHMAD TEA Immune: Lemon, Ginger & Turmeric + Vitamin C Energy: Grapefruit, Mate & Guarana + Vitamin B6 Sleep: Camomile, Honey & Lavender + Passion Flower Beauty: Peach, Carob & Rose Petals + Aloe Vera Slim: Lemon, Mate & Matcha Green Tea + Zinc Digest: Sweet Mint & Fennel + Biotin